“Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.”
― Paul Rand, Thoughts on Design .
As a successful Designer for the past 14 years, I specialize in creative, quality, minimal & clean graphic design and thrive on the challenges every new project brings. I have worked for some of France & New Zealand’s top design and communications companies including Publicis, Euro RSCG, Saatchi & Saatchi, BBDO, Ogilvy, MRM McCANN, FullsixGroup, Havas... for prestigious clients such as Air France, Lacoste, L'Oréal, Lancôme, Windows, CANAL+, Samsung, Sony, Airbus, Lexus… I worked with numerous organisations including advertising agencies, entrepreneur, design studios, brands, and startups.
Working in diverse sectors has given me a breadth of industry experience, and the ability to design dynamic strategies relevant to the communication context at hand. I focus on Digital projects such as UX & UI, for TV, widget, tablets and apps. On the other hand, I teach courses in Superior private schools and online.
At Kraie, I offer UI/UX design services for startups and established businesses and deliver mobile and web products that make the impact and win the audience's attention. I love to help great companies fulfill their potential.
I partner with my clients to create brands that are meaningful, memorable and iconic. With Design Effectiveness recognition, I deliver real return on investment.
After several years as a photographer, I am excited to offer a brand-new photography service that will revolutionise the way you deliver quality visual content for your client’s digital marketing campaigns.
As a digital designer I work like a full service agency, and can deliver a complete solution for my clients. I also bring together specialists from all areas of the business on to projects so that you can take full advantage of our knowledge and experience.
I focus on creating state-of-the-art interfaces and designs smart digital products for business and entertainment, builds brands, websites, apps, and other software. UI/UX design services focus on helping you realize your vision and showcase your products to generate greater profit.
The standards of the digital industry remain, but the tools change quickly, for a decade and the arrival of multiple devices, we have seen the evolution of platforms and creative tools. The first revolutions were the comfort of reading, the access to information, and the role of the user. Technology watch is therefore an integral part of the profession.
I started my professional Design career back in 2006, at the age of 21, with an artistic cursus at the University in Toulouse, and a diploma with honors in a private design school in Marseille. After having my diplomas in hand, I went to look for opportunities in Paris where I worked as a freelance Art Director for the biggest agencies for 5 years, then I extended my activity abroad in the Pacific several years later.
December 2020 - Present
- UI/UX Design & Ergonomic Audit
- User journey definition.
- Design thinking: Empathy, Definition, Ideation, Prototyping, Testing
- Creation of wireframes, prototyping, UI Kit & Design Assets.
- Accessibility consulting
September 2019 - November 2020
Art Director for a small agency in Toulouse for various clients.
I was in charge of print design, UI Design works and Introduced UX methodology in the agency work process.
April 2006 - August 2019
Over the last decade I had the opportunitie to work with the biggest advertising agencies in France & New Zealand along with marketing, events, luxury, cars, banks, travel, FMCG/CPG Industry.
Agencies : Saatchi & Saatchi, Publicis, Euro RSCG C&O, Havas, DDB, Ogilvy, Agence H, Mirum, MRM Worldwide, McCANN, FullSIX, Proximity BBDO, SPIR, Australie, DAD...
September 2018 - August 2019
- Graphic Design (Branding, Brand Development)
- Product Designer (packaging, brand guide, bottling)
- Brand Development and Consulting
- Amazon product management
- Photography Product Pack shot
- Image processing and retouching.
March 2015 - October 2018
Product management for the Dieti-Natura brand catalogue.
- Brand Development and Consulting
- Graphic Design (Branding, Print design)
- Iconography, Illustration, Image processing and retouching
- Product Design (Packaging, Catalogue, Brand Guide, Bottling, Labels)
- Web campaign management (banners, rich media)
October 2017 - June 2018
- Writing of course content for Bachelor 1, 2 and 3rd year
- Follow-up of student work and workshops
- Setting up of work groups
Services include Art Direction, Digital Design, Brand Identity, User Interface & User Experience to name just a few. Contact me to know more about my work.
Brand new website and branding for a kitchen manufacturer. Carte blanche to design an engaging site that immerses us in the world of materials = Product Design (Branding + UX + UI) View more on Behance
Total rebranding and web onboarding experience for Outsourced secretariat company = Product Design (AD + UX + UI) View more on Behance
Redesigning the brand values, the branding (brand logo, stationery) plus build a website and several advertising medias = Product Design (Branding + AD + UI + UX) View more on Behance
A brand new brand image and a website for this wood frame houses builder group = Product Design (AD + UX + UI) View more on Behance
IT Company needed a total Branding redesign plus a brand new total digital onboarding experience, focus on a website. = Branding + AD + UX + UI View more on Behance
Art Direction for a short-term rental lodge service = Art Direction + UI DesignView more on Behance
Working for the biggest advertising agencies, along with marketing, events, luxury, cars, banks, travel, FMCG/CPG Industry. I have an overall knowledge and a great understanding of design production processes, and work great in a team as well as capable of working independently.
Also, a great ability to translate briefs into high quality artwork with effective visual solutions. Self motivated, with the ability to meet deadlines in a fast paced environment whilst maintaining high design standards, I keep a modern and fresh approach to design with understanding of current design trends.
Auckland, New Zealand
Toulouse , France
Mobile: (+33) 667 931 204
Fax: (+33) 957 300 609